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  • Writer's pictureE. Paige Burks

My Book Marketing Plan

Anyone in need of marketing strategy? Joynell Schultz tells us how she boosted her book Hidden to a #1 spot on Amazon!

Joynell Schultz

After releasing four books, I’ve tweaked and retweaked my new-release marketing plan. I’d love feedback on ways to improve it, but here’s what I have so far.

First, I release a first in a series at 99 cents for 8 days, though when I release Fur & Feathers, I may try a release at full price ($2.99). The reason for 99 cents is to encourage sales and hope that the Amazon algorithms pick it up to be “sticky.”

Here’s my advertising plan: Paid Promos:Schedule about $100 of paid promos (This also helps with Kindle unlimited page reads) I learned that more promos is not worth it, as you end up hitting the same readers over and over.Newsletter Swaps:Participate in as many newsletter swaps as possible – make sure to have a sign up and require proof they shared. Also, send a reminder/confirmation, otherwise, sometimes I think…

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